Beta — early access

apt. shopping that's about you

apt. is a personal shopping agent that understands your taste, finds the pieces worth your attention, and shows how it would look on you — before you spend anything.

The apt. idea

Shopping used to mean trying it on. We're bringing that back.

Online, you scroll through thousands of things on people who aren't you, guess your size, and send half of it back. apt. brings back the part that made shopping work: you see something, you see it on you, you decide — in your pocket, with a store that already knows your taste.

How apt. works

The real shopping loop, rebuilt in your pocket.

01

You walk into a store

Open the Fitting Room — an endless, ranked scroll of pieces picked for you.

02

Something catches your eye

Scroll your personal feed until you find something you like

03

You try it on

Swipe left to see how it would actually look on you

04

You keep it or leave it

Add to cart, or scroll away — either way apt. learns and the next look gets sharper.

Inside apt.

Three tabs; apt, fitting room, you.

Tap the tab bar on the phone to move between them.

apt

Your shopping agent

something for a rainy commute
A water-resistant trench and rain boots shown on Maya
Water-resistant trench · on you
Black waterproof rain boots shown on Maya
Rain boots
An olive hooded rain shell shown on Maya
Rain shell
Under $250More like this

I learned

You keep water-resistant over wool. Showing those first.

save the boots to my commute board
Rain boots saved to a board

Saved to Rainy commute

Ask apt anything
Tab 1

apt

Your personal shopping agent.

Tell apt. what you're after and she gives you options — already on you. No paragraphs to read, no filters to fight. Just looks you can judge in a second.

apt. TEAM

Built by people who hate online bad shopping

Be there when apt. opens.

We're letting people in slowly so the recommendations stay sharp. Leave your email and we'll reach out with your invite.